The Hakuba Yamatoya ski shop, serving skiers since 1956, is currently holding a big “WINTER SALE,” which kicked off on 2/21 (Sat.). This season’s new-model skis, boots, apparel, gloves, helmets, goggles, and more are 20 to 30% off, while previous models are marked down by 30 to 50%! (※Some items excluded.) The staff personally test ride more than 90% of newly released ski models each year and carry only the items they truly stand behind, and there are still plenty of great finds available.