Located along the rotary outside JR Hakuba Station, HAKUBA COFFEE STAND serves home-roasted coffee made with carefully selected beans and Hakuba’s pure mountain water. As well as stopping by for a freshly roasted, freshly ground, and freshly brewed cup of coffee, you can also pick up coffee to take home as a souvenir or gift. The shop offers a range of gift-ready products, including bottled Craft Iced Coffee (pictured), Coffee Bags (pictured, left), and coffee beans for cold brew (pictured, red bag).