NEWS & TOPICS

Hakuba Yamatoya, located in front of JR Hakuba Station, is set to hold a “Ski Appreciation Sale” on 11/7 (Sat.) and 11/8 (Sun.)! The latest 2026–27 models from Atomic, Blizzard, DYNASTAR, FISCHER, K2, LINE, ROSSIGNOL, SALOMON, THE NORTH FACE, VÖLKL, and other popular brands will all be on display. Furthermore, previous-season apparel, skis, boots, helmets, gloves, goggles, and more will be discounted by up to 40%! Plus, for every ¥5,000 spent in cash, customers can enter a prize drawing for the chance to win some great prizes.