REPORT

Today, I met up with Hinano Oshima (pictured) for a shopping trip around Hakuba Station! When it comes specifically to finding high-quality ski and snowboard gear (※October to March) and mountaineering equipment (※April to September), the area around Hakuba Station is among the best-stocked in Japan. After parking at Snow Peak LAND STATION HAKUBA (pictured), our first stop was HAKUBA ORIGINAL to check out their latest shirts and caps.
[Snow Peak LAND STATION HAKUBA]

Hinano told me, “Thanks again for all your support this winter! Today I’m wearing my favorite HAKUBA ORIGINAL T-shirt and cap (first photo). I really like this combination, too,” she said, referring to another outfit she had just tried on (pictured). On 6/27 (Sat.), the weather alternated between rain and sunshine as Typhoons No. 7 and No. 8 passed through the region.
[Snow Peak LAND STATION HAKUBA]

After browsing Snow Peak’s camping gear and apparel, we walked about ten minutes to Hakuba Yamatoya at the eastern end of the shopping area (※just a one-minute walk from Hakuba Station). Hakuba Yamatoya is a dependable shop with an excellent selection of high-end gear for experienced outdoor enthusiasts, both in summer and winter, backed by knowledgeable staff. At this time of year, the focus is on mountaineering equipment such as hiking boots and backpacks, along with outdoor apparel—although there were also some skis on sale.
[Hakuba Yamatoya]

“So, what do you think? Does it suit me? There are so many different shirts to choose from—I can’t decide!” said Hinano (pictured). The special CHUMS × Hakuba collaboration T-shirts (※¥4,950 including tax, available in six colors) feature a small logo on the front and a large back print showcasing the Hakuba Sanzan peaks, CHUMS’ Booby Bird mascot, and other Hakuba-inspired designs. (To be continued in Hakuba Station-Area Shopping, Pt. 2.)
[Hakuba Yamatoya]

　
[Snow Peak LAND STATION HAKUBA]
＊Place … 5497 Hokujo, Hakuba-mura, Kitaazumi-gun, Nagano
＊Operating Period … Year-round (Closed on Wednesdays)
＊Opening Hours … Snow Peak Land Station Hakuba Store: 11:00 – 19:00, Restaurant Seppo: 11:30 – 17:00 (Mon & Thu) / 11:30 – 15:00 PM & 16:30 – 19:00 PM (Fri, Sat, Sun & Holidays), Starbucks Coffee … 7:00 – 19:00 (Open daily), Hakuba Village Tourism Commission Information Desk: 9:00 – 17:00 (Open daily)
＊Parking … Free parking available in front of the building

[Hakuba Yamatoya]
＊Place … 6350 Hokujo, Hakuba-mura, Kitaazumi-gun, Nagano
＊Operating Period … Year-round (Irregular holidays)
＊Business Hours … Apr 1 – Dec 1 9:30 – 18:00, Dec 2 – Mar 31 9:30 – 19:00

And with that, this year’s “Furusato Nozei Report Series” has officially begun once again!
＊Hakuba is also home to Kurikuri Club, which sells carefully crafted cheesecakes made entirely to order. These rare sweets can be picked up by advance reservation, shipped nationwide, or received as a furusato nozei gift.
＊If you would like to receive Hakuba sweets through the furusato nozei program, applications can be made through Furusato Choice.
＊Furusato nozei is a system that allows people to donate to their hometown or to municipalities they wish to support. In return, donors can receive gifts worth roughly 30% of the donation amount, while also benefiting from reductions in resident tax deductions and income tax refunds.
＊Furusato Nozei Report Series 2026–2027 (※ newest entries listed first) → Hakuba Sweets

＊Request for the original data of our photographs
　
reported by Snownavi